Virgin Voyages Themed Sailings

Last year, I saw a chance to rethink how we approach Virgin Voyages’ Specialty Sailings seasonal, themed voyages that pop up every year. Instead of designing on the fly each time, I built a proactive creative framework and pitched it to the business. The first big test? Valentine’s Day 2025. With the structure already in place, we moved fast and my design ended up leading the campaign. The result: a bold, elevated identity that felt unmistakably Virgin and delivered a 120% YOY spike in bookings (12,767 in February alone).