Virgin Voyages
Campaigns & creative strategy for an unapologetic brand
Description
Last year, I saw a chance to rethink how we approach Virgin Voyages’ Specialty Sailings—seasonal, themed voyages that pop up every year. Instead of designing on the fly each time, I built a proactive creative framework and pitched it to the business. The first big test? Valentine’s Day 2025. With the structure already in place, we moved fast—and my design ended up leading the campaign. The result: a bold, elevated identity that felt unmistakably Virgin and delivered a 120% YOY spike in bookings (12,767 in February alone).
Beyond campaigns, I’ve focused on design systems—leading the development of the first-ever Figma design library for CRM emails, creating 227 new itinerary cards displaying real-time API data such as pricing and dates, and developed email templates that seamlessly align with virginvoyages.com UI, all while prioritizing HTML text for ADA compliance.
Print that pulls you in. I redesigned the full set of Sailor-facing collateral with stronger hierarchy, better legibility, and bold visual storytelling. The kind of print that doesn’t just sit on a table, it asks to be picked up.