Brilliant Lady Entertainment Launch
A Broadway-style reveal of Virgin Voyages’ bold new entertainment line-up
Description
Brilliant Lady’s entertainment isn’t just launching, it’s making an entrance. With her North American debut set to sail from NYC, I treated the campaign like a theatrical reveal, straight out of Broadway. The goal? Make every scroll, swipe, and click feel like opening night.
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Description
Cruise entertainment usually plays it safe. Brilliant Lady doesn’t. So I treated her like what she is: The Star of the Show. Her entrance? Imagined with the campy cadence of a Broadway emcee, à la Chicago’s Mama Morton: “The Stunner of the Seas. The Fairest of the Fleet...Brilliant Lady!” I built the world around it: spotlights, lush reds, and backstage drama. Below is the storyboard that kicked it all off:
