Toyota
An award-winning book you can read backwards (literally)
Description
You don’t get to 50 years without people who believe in you. For Toyota Peru’s anniversary, the goal wasn’t to show off stats or milestones—it was to recognize the people who made the brand possible. Taxi drivers. Rally pilots. Mechanics. Dealers. Workers. Everyday Peruvians.
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Description
I led the editorial layout and iconography system. The structure was built to honor both stories equally: clear, human, and unpolished in the best way. Just good design that won the Good Design Award 2019 in Japan.
