Award Winning Coffee Shop

Florencia y Fortunata is more than a coffee shop. It’s a business built to correct an imbalance, recognizing the invisible labor of women in every part of the coffee supply chain. The challenge wasn’t to just make a coffee shop look good but also to give form to a belief system. I was brought in to lead the brand from the ground up: Strategy, positioning, naming and a visual identity anchored in rich blues and earthy textures, chosen to challenge the sugary pinks we’re used to seeing when “feminism” goes to market.

I wasn’t designing cute. I was defining the brand storytelling. Once the brand was built, I handed it off to interior designers, photographers and creative teams to bring it to life across physical space and digital touchpoints. What started as a three-month sprint during COVID became one of the world’s 100 best coffee shops, featured in Forbes Peru and global media. If you're heading to Machu Picchu, stop at either of their two locations and drink the story ☕️💙